3 Top Fears about Blogging

3 Top Fears Standing in the Way of Writing a Business Blog

www.DennisDavisPhotography.com

Marketing in today’s business world looks much different than it did 30 years ago, when a TV commercial could reach everybody you wanted to talk to. Social Networking is where much of today’s market spends their time, as you can see from every person walking down the street tapping their phone. Blogs, tweets, video and photos make up much of the content people are looking at. So why haven’t you started writing a blog to promote your business? You know it would increase the traffic to your company website, so what’s stopping you?

#1 Fear: I cannot write well

A legitimate concern, but there are solutions you perhaps have not considered.

• If you cannot write well, perhaps you can speak a blog article. A speech-to-text software package such as dragon speaking naturally will convert your clearly pronounced words into type written articles. You will have to edit the text for mistakes; however it will get you 95% there.
• Hire a ghost writer. You are the expert in your business field, and you need to get the thoughts in your head on paper. If you hate writing, but can talk to someone who can write, you will get your blog written.
• Take a writing class. Writing for a class will give you practice, coaching and critiques, and can prepare you to write a successful blog by yourself.

#2 Fear: Who Would Want to Read What I Write?

www.DennisDavisPhotography.com

If you have run a business for more than 5 years, you are likely an expert in at least one or two areas. However, what you know how to write about may have little or nothing to do with your business or what you are trying to sell. No matter, your blog can still create traffic to your company website, which is the primary purpose you want to write a blog anyway, #SEO.

I work as a commercial photographer, and my target audience is people that want pictures for their business or company website. My target audience is not other photographers, they are my competition. So why do I write the blog http://photographyseethelight.blogspot.com/ , which offers “how to” articles about creating better photography, buying lighting gear and starting a studio, how to light portraits, etc. I am training my competition how to do a better job! I write the blog to generate traffic to my websites http://www.DennisDavisPhotography.com and http://www.LosAngeles-Photo.com because the more traffic that comes to the site for whatever reason, the higher the site will place on search engines.

So if you do air conditioning repair, write a blog about that, even if it will teach your competitors how to do what you do, 99% of the people reading the blog will live in a different city, so they are competing from across the country, and there are enough air conditioner repairs to go around. Write about what you know, even if it is not what your customers want to read.

#3Fear: I am computer illiterate, and don’t know where to start

www.DennisDavisPhotography.com

Start by researching the most popular blogging sites such as wordpress.com, blog.com or www.blogger.com my personal favorite by Google. Pick a site that has blogging templates that look attractive and user friendly. Once you have chosen a site, sign up for a free blog site by giving them basic information like an email address and password.

After you have signed up for a blog site, sit down on a computer and write three to five paragraphs about something you like and are knowledgeable about. Go to your blog site, click on “new post” and copy and paste the text you just wrote in the field. Click on the “add photo” button, and upload a photo about the subject you wrote about. If you don’t have a photo you like well enough to add to your blog, call me at Dennis Davis Photography, http://www.DennisDavisPhotography.com and I will shoot all the images you need for your blog or company website. For a fee, you understand. Duh.

Once you have added one or two photos to your blog article, click publish, and you are done. However, now the real work begins, because promoting your blog article is a whole other job, and vital to SEO and getting traffic to your blog and company website.

Call Dennis Davis at 213-434-3344 for more information.

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